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Social Media Marketing Methods for Small Business.

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Categories : Business

Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners need certainly to know how these tools strategically serve and support small company first so that they best implement social media strategies to sell products and/or services.

Social Media, in other words, serves users and organizations in marketing in three ways:

1. Communication
Marketing is all about building relationships — relationships begin with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly using their current and prospective customers.

Content in the shape of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM Panel, like and trust factors that influence decision making. Content is no longer just text. Small businesses may use audio or visual content for a “show me” and “tell me” to make communications a group more interactive punch.

Social media’s direct communication distinction serves and supports small company since it brings the people you wish to attract directly for you and makes direct communication possible. Social Media makes communication a conversation so small company owners can share, receive feedback and connect on equal ground using their target markets.

2. Collaboration
When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a period of social media prosumers, it’s people (not companies) who make, shape, or break purchase patterns.

Small businesses can ignite collaboration for marketing by creating their particular communities and/or joining communities. In so doing, they could listen and connect with their target customers and build a free of charge forum to bring their market together. Collaboration = Marketing Acceleration.

Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for the small business. Social media marketing works as a marketing tool because individuals are more likely to trust peers rather than companies.

The energy of mass collaboration serves and supports small company owners in a definite way. Tapping/creating valuable collaborative options will bring people together to share ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.

3. Entertainment
The most important reason that social networking works as a marketing tool is simple — because it’s fun. People wish to go where they feel they belong, have a speech, are heard, and enjoy themselves. Small company owners need to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.

Remember the Will It Blend? campaigns by Blendtec? They were a great exemplory instance of social media marketing in brilliant action. Videos were relevant because they showed the merchandise, were entertaining (they blended an iPhone!), and these were viral! People could easily share the fun with friends as a result of ease of social media sharing widgets.

You can’t put a dollar amount on free promotion. The way in which social media stores data being an “Interactive Rolodex” also has an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” since they are fast, easy, and fun. Individuals are more likely to update their Facebook and LinkedIn information than the usual sterile address book because it is fun.

Small company owners use social media’s entertainment factor to construct their online database of contacts and connections, be visible to prospective customers, and get the word out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.

How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing serves users for communication, collaboration, and entertainment is the first faltering step to considering just how to strategically implement the great number of social media marketing tools and choose the ones that work best for the unique organization.

The key thing that small businesses need to consider when using social media to greatly help sell is that efforts will need to have value. There has to be value to your content, community, and execution to have people to activate with you or your organization. Social media marketing doesn’t sell things — people sell things. Engaging in social media marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to make it work. Give your small company a geniune voice with social media and commit to providing value and you will undoubtedly be off to a good start.

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